While you read this, your ad budget is burning on Google Ads. Do you know exactly how much each customer costs you? Do you know your real ROI? At Lucaseo we do the opposite: we cut what doesn't work and scale what does.
Google Ads works. 90% of businesses that use it properly generate positive ROI. The problem: most don't use it properly.
Before: $2000/month → 15 leads/month ($133 per lead)
After: $2000/month → 45 leads/month ($44 per lead)
Before: $1500/month → 1.2x ROI
After: $1500/month → 4.5x ROI
There's no fixed minimum. It depends on your industry, keywords and how much each customer is worth to you. We calculate the budget that makes sense before switching anything on. Some businesses start at $500/month, others need more. What matters is that every dollar spent has a measurable return.
You can get traffic and conversions within the first 24-48 hours. Profitability and cost-per-lead stability improve with optimisation over the first few weeks. In 2-3 months the account is usually at its optimal performance.
It works especially well when there's active demand — people searching for what you sell. If your product or service gets searched on Google, Ads can put you in front of those people. For new products with no search demand, we combine with Meta Ads or TikTok Ads to create that demand.
You can open an account and launch campaigns yourself. The problem is Google is designed for you to spend more, not sell more. An experienced Google Ads agency knows which structures, bids and targeting work for your case, saving you the cost of learning by trial and error with your own money.
Yes. We don't marry ourselves to one platform. We choose where to put your budget based on where your customer is and what kind of demand you want to generate. Google for capturing existing demand, Meta and TikTok for creating new demand and remarketing.
Contact us through the form or by email. We review your account, analyse what's working and what isn't, and propose a concrete action plan. No obligation, no fine print.
No generic advice over email. We come to your business in person, walk through your website, your current marketing and your goals — then tell you exactly where you're losing customers and what to fix first.
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Even better. Small budgets require PERFECT optimisation. That's what we do: squeeze every dollar to bring the maximum return.